![]() ![]() ![]() We find icons among the most successful politicians-think of Ronald Reagan-artists and entertainers like Marilyn Monroe, activists like Martin Luther King, and other celebrity figures, such as Princess Di. They are powerful because they deliver myths to us in a tangible form, thereby making them more accessible. They provide ideals to live by, and they work to resolve life’s most vexing questions. Simple stories with compelling characters and resonant plots, myths help us make sense of the world. As we’ll see, even a seemingly unremarkable product like Mountain Dew-water, sugar, green dye, and carbonation-can take on iconic power and keep it. The underlying principles I discovered were consistent across these brands. I’ve researched many of the most successful American iconic brands of the past four decades to discover how they were created and how they have been sustained. Myth making isn’t the sort of skill a marketer acquires in the course of hawking cornflakes. Their impressive market power is based on a kind of customer value we don’t think about very often: Icons are valued because, through them, people get to experience powerful myths. ![]() And it’s the only form of competition that yields icons. Here, the name of the game is symbolism: The strategic focus is on what the brand stands for, not how the brand performs. It’s a form of competition that is particularly fierce in what marketers refer to as “lifestyle” categories, such as food, clothing, alcohol, and automobiles. In essence, they compete for culture share. Rather, they succeed because they forge a deep connection with the culture. These brands win competitive battles not because they deliver distinctive benefits, trustworthy service, or innovative technologies (though they may provide all of these). #Slacker clothing how toFew marketers, however, have any notion of how to turn their brands into icons, and that’s because icons are built according to principles entirely different from those of conventional marketing. Revered by their core customers, they have the power to maintain a firm hold in the marketplace for many years. Think of Nike, Harley-Davidson, Apple, Absolut, Volkswagen-they’re the brands every marketer regards with awe. 12” “Electric Blue” with “Bone” “Pinwheel” Vinyl (Band Version)ĥ00pcs.Some brands become icons. 12” White inside “Electric Blue” inside “Bone” Color-In-Color Vinyl (PPR Mailorder Exclusive Version)Ģ50pcs. Hope you’ve got your dancin’ shoes on!!!Ģ50pcs. Pirates Press Records is proud to have teamed up with the band to bring you this incredible expanded gatefold version of Peculiar, including a bonus 45 carrying two additional tracks from the project not offered with the original Hellcat release. Peculiar ranks right up there with Redlight and The Question as one of the Slackers' best - certainly one of the most played and cherished albums in their arsenal. The setlist also includes tracks from their previous War Criminal EP, reinterpreted, reframed, and played quite differently from their original release. The rhythm parts of the album were laid down during a live performance at renowned Dutch ska club Ernesto’s (in Sittard, Holland), with vocal overdubs added later in the studio. Alternative Nation called it “protest music made for dim, sweaty basements - The Slackers would sound at home supporting Rancid just as well as some grizzled New Orleans electric blues trio.” While Peculiar isn't a proper live album, the band managed to turn a club into their studio and truly strike a balance between their incredible live show and their equally impassioned studio work. Originally released on Hellcat in 2006, "Peculiar” has remained timeless, continuously heralded as a true testament to their energy on stage and what makes them such a treasured band by fans across the globe. Back in 1996, the NY Times declared the Slackers to be part of “the sound of New York”, a mantle they haven’t given up since. These New Yorkers have been skillfully crafting their signature gospel of roots-reggae-ska fusion for over 30 years, and in doing so rightfully earning a reputation as one of the most engaging live bands in the world. ![]()
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